What do “chok chok,” “glass skin,” or “honey skin” mean? Decoding the kbeauty language

K-beauty fans have likely come across these iconic phrases in an Instagram post or YouTube video: chok chok , glass skin , honey skin . While these terms may sound poetic, they actually embody specific skincare philosophies deeply rooted in Korean skincare . Let's decipher their meaning and how to incorporate them into your routine.

The Korean Obsession with Perfect Skin: Beyond Aesthetics

In Korean culture, a luminous, even, and hydrated complexion isn't just a beauty standard; it also reflects health, well-being, and self-care. Unlike Western trends focused on camouflage (coverage foundation, contouring), kbeauty values ​​transparency, freshness, and the natural texture of skin.

This approach is manifested in figurative expressions that translate different dimensions of skin radiance. Each term, although similar, evokes a particular nuance of the desired glow.

“Chok Chok”: pure freshness

“Chok chok” (촉촉) is a Korean onomatopoeia meaning “moist” or “juicy.” In beauty parlance, it refers to skin that is full of water, supple, and plump. It’s the perfect illustration of optimal hydration, where the skin naturally reflects light without any oily shine.

To achieve this “chok chok” effect, the key is hydration in thin layers (the famous Korean layering ), with kbeauty products such as:

• Hydrating toners : like the Anua Birch Moisture Boosting Toner
• Hyaluronic acid essences or serums : such as Cosrx Hyaluronic Acid Hydra Power Essence
• Light and moisturizing creams : like Dynasty Cream from Beauty of Joseon

This method aims to create plumped skin from within, without overloading.

“Glass Skin”: absolute transparency

The term “glass skin” has gone viral in the kbeauty sphere, championed by Korean influencers and skincare experts. It describes skin so clear, smooth, and luminous that it appears as transparent and shiny as polished glass.

To achieve this, we need to go beyond hydration:

• Gentle exfoliation : AHA/BHA help smooth skin texture and reveal natural radiance
• Niacinamide-rich treatments : which brighten and even out the complexion
• Impeccable cleansing : with daily double cleansing, including for example the Anua Heartleaf Quercetinol Pore Deep Cleansing Foam

Glass skin relies on consistency and patience, as it requires skin with no visible texture, irregularities, or imperfections.

“Honey Skin”: nutrition and warmth

“Honey skin” is a term used to describe skin that appears nourished, glossy, and radiant, as if it has been infused with honey. It's a richer, golden version of “glass skin.” It's generally associated with the use of more nourishing and restorative skincare products.

The key ingredients of this trend include:

• Propolis : with restorative and antioxidant properties, present in the Glow Serum Propolis + Niacinamide from Beauty of Joseon
• Ceramides and peptides : which strengthen the skin barrier
• Light vegetable oils : used at the end of the routine to seal in moisture

Honey skin is perfect for fall and winter, when skin needs richer comfort without feeling suffocated.

How to choose between these trends?

These three concepts aren't mutually exclusive: they represent different interpretations of healthy, radiant skin. Your choice will depend on your skin type, your current needs, and, of course, the seasons.

• Combination to oily skin?: opt for the “chok chok” effect with gel textures
• Dull or uneven skin? Glass skin will help you smooth and even out your skin.
• Dry or sensitized skin?: turn to “honey skin” to restore suppleness and radiance

Adopt these trends with products available from us

In our store, you will find a careful selection of Korean treatments adapted to each desired effect:

• For a chok chok effect: Anua 's Heartleaf 77% Soothing Toner , very hydrating and soothing
• For glass skin : Cosrx Power Essence Advanced Snail 96 Mucin , which improves texture and clarity
• For honey skin : Beauty of Joseon's Glow Serum Propolis + Niacinamide , rich but non-greasy

All of these products fit into a skin-friendly, easy-to-adapt kbeauty routine.

A holistic approach to care

One of the great things about kbeauty is its comprehensive approach to beauty. It doesn't just treat symptoms, but aims to balance and maintain skin on a daily basis. Trends like "glass skin" and "honey skin" aren't unattainable goals, but rather benchmarks to guide your routine according to your needs.

This philosophy also highlights the importance of consistency, gentleness, and listening to your skin. Korean routines adapt, evolve, and never rely on a single solution.

Towards personalized and conscious beauty

In recent years, k-beauty has gained international recognition not only for its effectiveness, but also for its skin-friendly nature. By understanding terms like “chok chok,” “glass skin,” and “honey skin,” you can better understand your skincare goals and tailor your skincare.

Moreover, these expressions reveal a more caring cultural relationship with beauty, far from photoshopped perfection, and closer to natural radiance and self-confidence.

The evolution of beauty standards through kbeauty

What terms like chok chok or honey skin also reveal is a changing relationship with beauty. Contrary to the rigid and sometimes oppressive standards of certain cultures, kbeauty encourages us to value the uniqueness of each skin. It does not seek to impose a single model, but to provide tools so that everyone can achieve their own skin balance.

This movement encourages a compassionate and non-judgmental approach. It's no longer about hiding one's imperfections, but about taking care of oneself consistently, gently, and with pleasure. The emphasis on texture, light, and a sense of comfort transforms skincare into a true wellness ritual.

Incorporating these concepts into your routine also means slowing down, observing your skin's needs, and responding with the right actions. In a world that values ​​immediacy, kbeauty advocates beauty built with patience—sustainable, healthy, and luminous.

Need help putting together your routine?

Our online store offers an expert selection of authentic Korean skincare products , tested and proven to be effective. Whether you're looking for hydrated, clear, or nourished skin, we offer the best products for your skin type.

You will also find personalized advice , complete routines and new products directly inspired by the most popular kbeauty trends.