Ingredients & Science

Noni: The new glow-boosting ingredient from Korea

In the K-beauty universe, certain ingredients subtly emerge before becoming indispensable. After centella asiatica, propolis, and snail mucin, a new active ingredient is attracting increasing attention: noni. Still largely unknown...

Noni: The new glow-boosting ingredient from Korea

In the K-beauty universe, certain ingredients subtly emerge before becoming indispensable. After centella asiatica, propolis, and snail mucin, a new active ingredient is attracting increasing attention: noni. Still largely unknown...

Probiotics and the microbiome: the new frontier...

Skincare is entering a new era. After years dominated by powerful active ingredients, exfoliation, and complex routines, a more scientific and skin-friendly approach is gradually emerging: that of the skin...

Probiotics and the microbiome: the new frontier...

Skincare is entering a new era. After years dominated by powerful active ingredients, exfoliation, and complex routines, a more scientific and skin-friendly approach is gradually emerging: that of the skin...

Traditional Korean ingredients brought up to date

K-beauty is often associated with technological innovation, novel textures, and cutting-edge scientific ingredients. Yet, much of modern Korean cosmetics draws its inspiration from much older traditions. For several years now,...

Traditional Korean ingredients brought up to date

K-beauty is often associated with technological innovation, novel textures, and cutting-edge scientific ingredients. Yet, much of modern Korean cosmetics draws its inspiration from much older traditions. For several years now,...

Centella vs. Heartleaf: Which to Choose for Sen...

In the world of K-beauty, two ingredients constantly come up when discussing sensitive skin: Centella Asiatica and Heartleaf (Houttuynia Cordata) . Both renowned for their soothing and anti-inflammatory properties, they...

Centella vs. Heartleaf: Which to Choose for Sen...

In the world of K-beauty, two ingredients constantly come up when discussing sensitive skin: Centella Asiatica and Heartleaf (Houttuynia Cordata) . Both renowned for their soothing and anti-inflammatory properties, they...

Ceramides: repairing the skin barrier the Korea...

K-beauty continues to reinvent skincare. After the craze for Centella , ginseng, propolis, and Heartleaf, ceramides are back at the forefront of skincare, but in a smarter, more technical, and...

Ceramides: repairing the skin barrier the Korea...

K-beauty continues to reinvent skincare. After the craze for Centella , ginseng, propolis, and Heartleaf, ceramides are back at the forefront of skincare, but in a smarter, more technical, and...

Skin barrier: what Korean science tells us

K-beauty has imposed a new way of thinking about skin on the world: not as a simple surface to be beautified, but as a living, sensitive and intelligent organ ,...

Skin barrier: what Korean science tells us

K-beauty has imposed a new way of thinking about skin on the world: not as a simple surface to be beautified, but as a living, sensitive and intelligent organ ,...