Heartleaf (Houttuynia Cordata): the star purifying plant of kbeauty

In the world of kbeauty , certain natural ingredients are experiencing a real craze. Heartleaf , also called Houttuynia Cordata , is one of them. This Asian plant with purifying and soothing properties has become essential in Korean skincare , particularly for sensitive, oily or acne-prone skin. It seduces with its gentle effectiveness, its anti-inflammatory action and its perfect compatibility with minimalist and balanced routines. Let's discover why it has become a reference in Korean beauty.

What is Heartleaf?

It is an Asian medicinal plant widely used in Korea, Japan, and China. Its scientific name is Houttuynia Cordata , and it is easily recognized by the heart-shaped leaves, hence its English name.

In Korea, it is called Eoseongcho (어성초) and has been used for centuries in traditional medicine for its detoxifying, anti-inflammatory, and antibacterial benefits. Thanks to its richness in flavonoids, tannins, and polyphenols, this plant is now used in many formulations for its soothing and purifying properties.

Why does kbeauty love it?

K-beauty favors gentle, consistent, and barrier-friendly treatments. With this in mind, it's an ideal ingredient for calming, balancing, and strengthening stressed or reactive skin.

The main benefits of Heartleaf:

• Anti-inflammatory : reduces redness, calms irritation and soothes sensitized skin.
• Antibacterial : Fights bacteria that cause acne without drying out the skin.
• Sebum regulator : limits excessive sebum production, ideal for oily skin.
• Strengthening the skin barrier : protects the skin against external aggressions.
• Soothing : reduces feelings of overheating or tightness.

These properties make it an ingredient of choice to integrate into a gentle but effective routine.

Light textures suitable for all skin types

One of the major advantages of Heartleaf skincare is its quickly absorbed, watery texture, perfect for Korean layering . These products are suitable for both oily and sensitive skin, as they provide soothing hydration without a greasy feel.

In addition, they are easily integrated into a Korean skincare routine in addition to other active ingredients such as panthenol, cica, or probiotics.

The best treatments to try

On our beautylau.fr store, you can find several products selected for their effectiveness and gentleness.

1. Anua Heartleaf 77% Soothing Toner

This toner is a kbeauty bestseller. It contains 77% pure Heartleaf extract, and is alcohol- and fragrance-free. It gently hydrates, instantly calms redness, and prepares skin for subsequent treatments. Ideal for layering, it's suitable for even the most reactive skin.

2. Anua Heartleaf Pore Control Cleansing Oil

Cleansing oil is an essential step in a Korean routine. This version dissolves makeup and impurities while respecting the skin's balance. It soothes inflammation and prevents breakouts, without leaving a greasy film.

3. Anua Heartleaf Quercetinol Pore Deep Cleansing Foam

This foaming cleanser deeply purifies the skin without stripping it. It removes excess sebum and impurities while soothing redness and irritation. Ideal for sensitive and acne-prone skin, it respects the skin barrier and leaves an immediate feeling of freshness.

Heartleaf and the slow skincare philosophy

The rise of the slow beauty movement, very present in kbeauty , encourages more conscious and respectful consumption. Heartleaf is part of this trend with its gentle effectiveness, versatility and low irritation potential.

Rather than relying on harsh products, Korean skincare favors natural and holistic ingredients that can address multiple issues without disrupting the skin. This is why it has become a natural alternative to tea tree oil or salicylic acid for sensitive skin.

How to integrate it into your routine?

The advantage of Heartleaf is that it can be used at multiple stages of your routine without the risk of interactions.

• As a toner : after cleansing, to balance pH and calm the skin.
• In serum or ampoule : to deeply treat inflammation or imperfections.
• As a cleansing oil : to purify without damaging.
• As a mask : for an instant soothing effect during peaks of sensitivity.

You can also combine different products in the same routine to maximize its benefits, as long as the textures are light and non-occlusive.

An ally for all seasons

Another advantage is its great adaptability. In summer, it cools and soothes overheating. In winter, it helps soothe irritation caused by cold or friction. It's also ideal after exfoliation or targeted treatment, to soothe the skin without disturbing its balance.

Where to find the best care at Heartleaf?

We offer detailed product sheets, usage tips tailored to your skin type, and a blog to inform you about the best ingredients.

You can also find other complementary active ingredients such as centella asiatica , panthenol or madecassoside, which act in synergy for healthier, more balanced and naturally radiant skin.

A return to the roots of kbeauty thanks to Heartleaf

Heartleaf 's rise reflects a shift in attitude among kbeauty consumers: more than just a quest for effectiveness, it's a true return to their roots. In a world where environmental stress, pollution, and overconsumption directly impact the skin, Korean skincare is now focusing on more refined formulations, often inspired by traditional remedies.

It embodies this transition. This medicinal plant, used for centuries in Asia for its anti-inflammatory properties, is now finding new life in modern, conscious routines. It allows you to establish a routine that soothes, strengthens, and respects the skin, while integrating into a slow beauty approach.

This phenomenon illustrates a strong trend in kbeauty : focusing on simple, natural, yet powerful ingredients. It's this combination of tradition and innovation that continues to attract fans of Korean skincare around the world.