Rice in Korean cosmetics: the secret to a radiant and luminous complexion

In Korea, rice is an ancestral symbol much more than a staple food. For centuries, Korean women have used rice water to cleanse and brighten their skin. Today, this traditional secret inspires modern kbeauty , combining expertise and innovation.
The delicate texture of rice makes it a universal ally for soft and luminous skin, without the slightest skin aggression.

An ancestral heritage that has become essential

The use of ingredients from Korean tradition dates back to the Joseon era. Royal courtesans—renowned for their radiant complexions—used grain rinse water to purify their skin.
This gentle gesture exfoliated and nourished the epidermis, leaving an unparalleled luminosity. This heritage today inspires many Korean skincare brands, which integrate fermented extracts or micronized powders into their innovative formulas.

The benefits of rice for the skin

1. Brightness and luminosity

Essential nutrients found in certain natural ingredients stimulate microcirculation. They also help fade dark spots and even out skin tone.
The result is visibly clearer, more radiant skin, without a whitening effect.

2. Hydration and comfort

Rich in inositol and starch, this component helps retain water in the upper layers of the skin, strengthening the skin barrier and providing real suppleness.

3. Soothing and gentleness

Certain extracts are known for their calming action, particularly on sensitive or redness-prone skin. This reduces irritation while restoring the natural balance.

4. Gentle anti-aging action

Thanks to the presence of antioxidants, these natural ingredients protect against free radicals and thus delay the appearance of the first signs of aging.
They act as a radiance booster , preserving the youthfulness of the epidermis.

The different forms of rice used in kbeauty

Kbeauty explores various textures from tradition to multiply the benefits:

• Fermented water : rich in enzymes and nutrients, it improves the texture and radiance of the complexion.
• Natural powder : very gentle for exfoliation, it cleanses without irritating.
• Bran extract : concentrated in vitamins and minerals, it nourishes and protects the skin effectively.

Each form meets a specific need: improving radiance, hydrating, purifying, or preserving youth.

Popular flagship products

1. Beauty of Joseon – Glow Deep Serum: Rice + Alpha Arbutin

This modern serum from kbeauty combines tradition and modern effectiveness.
Carefully selected extracts even out the complexion and restore natural radiance. Its lightweight texture is suitable even for sensitive skin.

🛍️ Available here — ideal for evening out and illuminating without irritation.

2. I'm From – Rice Toner

This cult toner contains a high percentage of extract, to smooth and strengthen the skin.
Its milky texture deeply hydrates while revealing the complexion's natural radiance.

3. Beauty of Joseon – Relief Sun: Rice + Probiotics SPF50+/PA++++

This moisturizing sunscreen, enriched with natural extracts and probiotics, protects and enhances the skin.
It provides optimal protection against UV rays and leaves no white film.

🛍️ Available here — for effective daily sun protection.

How to incorporate rice into your routine?

Step 1 – Gentle Cleansing

Start with a cleanser enriched with plant powders to purify without drying. This helps preserve the skin's natural hydrolipidic film.

Step 2 – Toner or Essence

Use a balancing toner to restore pH and promote absorption of subsequent treatments, providing immediate radiance and freshness.

Step 3 – Radiance Serum

Opt for a serum targeting dullness and skin fatigue, ideal for restoring the face's natural luminosity.

Step 4 – Moisturizer

Finish with a nourishing cream, which seals in moisture and leaves the skin with a silky finish.

Step 5 – Sun Protection

To maintain an even and protected complexion, daily application of sunscreen remains essential.

A star ingredient of kbeauty

Success continues thanks to three major advantages:

1. Universality : suitable for all skin types, even sensitive.
2. Softness : acts without irritating or unbalancing the epidermis.
3. Visible results : the skin becomes smoother, hydrated and luminous, even after a few days.

This ingredient exemplifies the kbeauty philosophy: gentleness, effectiveness and an emphasis on preventing skin imbalances.

Beautylau tips to get the most out of your stay

• Combine with niacinamide for enhanced anti-dark spot action.
• Incorporate it in the evening to promote nocturnal regeneration.
• Focus on regularity : it’s essential to maintain shine.
• For sensitive skin , choose formulas without perfume or alcohol.

To find the best skincare for your skin, take the Beautylau skincare quiz and personalize your beauty routine! 🌿

In summary

Rice, a precious heritage of Korean tradition, seduces with its versatility and effectiveness. Incorporating rice into your routine allows you to enjoy a sensory ritual that is both gentle and effective, revealing the skin's natural beauty.

Adopting these treatments means choosing an authentic beauty secret, at the crossroads of tradition and Korean cosmetic innovation.