Beauty of Joseon: the perfect alliance between Korean tradition and modern skincare
A brand that draws on the history of Korean skincare
Beauty of Joseon is a leading Korean skincare brand, boasting a unique approach that blends tradition and modernity. Inspired by the beauty secrets of Joseon women, it uses the benefits of natural ingredients from traditional Korean medicine (hanbang) such as ginseng, rice, and propolis.
Through its minimalist and powerful treatments, it perfectly embodies the Kbeauty philosophy: luminous, hydrated, balanced skin, without aggression.
Hanbang philosophy at the heart of the formulas
One of the key elements that distinguishes the brand is the integration of hanbang , traditional Korean medicine. This ancient practice is based on balancing the body and mind through medicinal plants.
In the care, we mainly find:
- Ginseng , used to stimulate circulation and revitalize the skin.
- Rice , known for its lightening and hydrating effects.
- Propolis , with purifying and anti-inflammatory properties.
- Lotus root and other botanical extracts that enhance the radiance of the complexion.
By adopting this holistic approach, it offers Korean skincare deeply rooted in cultural heritage, but adapted to contemporary needs.
Why has Beauty of Joseon become a reference in Kbeauty?
If it is so successful in the world of Kbeauty , it is thanks to its ability to offer products:
- simple but effective,
- respectful of sensitive skin,
- concentrated in natural active ingredients,
- suitable for all skin types.
All in a refined and elegant aesthetic, inspired by the manuscripts of the royal court.
The treatments are free of artificial fragrance , harsh alcohol , and cruelty-free . These are all criteria that appeal to fans of Korean skincare and clean beauty.
Beauty of Joseon's bestsellers to incorporate into your routine
✨ Glow Serum: Propolis + Niacinamide
This cult serum combines 60% propolis with 2% niacinamide . The result: a luminous complexion, soothed redness, and visibly reduced imperfections. A real gem for dull, sensitive, or acne-prone skin.
💡 It is one of the most popular Korean skincare products for revitalizing tired skin.
🌾 Relief Sun: Rice + Probiotics SPF50+
Sunscreen is a K-beauty must-have: lightweight, with no white cast, and enriched with 30% rice extract and probiotics. It protects while hydrating and strengthening the skin barrier.
💡 It is perfect for those who want invisible sun care every day.
🌿 Ginseng Essence Water
Made with 80% ginseng water , this essence tones, hydrates, and gives a real boost of radiance. Ginseng is an iconic ingredient in Korean skincare for its anti-aging and revitalizing properties.
💡 Use it after cleansing to optimize the absorption of subsequent treatments.
🧴 Dynasty Cream
Inspired by the royal creams of the Joseon court, this rich cream with ginseng, squalane, honey and niacinamide hydrates, nourishes and prevents the signs of aging.
💡 It is a delight for dry and mature skin, typical of a nourishing and protective Kbeauty routine .
A Complete Korean Skincare Routine with Beauty of Joseon
Here is a typical routine to fully enjoy their world:
- Double cleanse with cleansing oil then a gentle cleanser
- Ginseng Essence Water to hydrate and prepare the skin
- Glow Serum to boost radiance and soothe redness
- Dynasty Cream to nourish and strengthen the skin barrier
- Relief Sun SPF50+ for daily UV protection
💡 This layering of care is typical of Korean skincare .
( tip: let the skin rest a little between each step so that the products are well absorbed)
How to integrate it into a minimalist routine?
Although Kbeauty is often associated with long routines, it also lends itself to a simple and effective ritual, in 3 steps:
- Gentle cleaning
- Glow Serum or Ginseng Essence as needed (radiance or hydration)
- Relief Sun in the morning, or Dynasty Cream in the evening
This short routine remains true to the principles: respect the skin, use natural active ingredients, and prioritize gentleness.
The key ingredients of Beauty of Joseon
Each treatment is rich in active ingredients from tradition:
- Ginseng : anti-aging, revitalizing, antioxidant.
- Propolis : soothing, purifying.
- Rice : hydrating, illuminating.
- Niacinamide : unifying, sebum-regulating.
- Squalane : nourishing and protective.
The synergy of ingredients makes it a reference in the world of Kbeauty , for both young and mature skin.
A committed and responsible brand
Beauty of Joseon isn't just about performance, it's also about ethics. The brand focuses on:
- Clean and non-irritating ingredients
- Products not tested on animals
- Minimalist and recyclable packaging
Its commitment makes it an ideal choice for fans of eco-conscious Korean skincare .
Unanimous opinions in the skincare community
On TikTok, Instagram, and Reddit, Beauty of Joseon's skincare products are generating thousands of enthusiastic reviews. Their effectiveness, gentleness, and minimalist design appeal to both novices and Kbeauty enthusiasts.
The brand is regularly cited in rankings of the best Korean skincare products, proof of its global popularity.
Who is it for?
Beauty of Joseon is an inclusive brand that caters to a wide variety of skin types. Whether you've been a Korean skincare fan for years or are just starting out in the Kbeauty world, you'll find their products offer simple, natural, and incredibly effective formulas.
The brand is particularly suitable for:
- for sensitive or reactive skin,
- for lovers of light and comfortable textures,
- for people looking for a natural glow without makeup,
- for those looking for a clean and minimalist routine.
She is also ideal for teenagers as well as for mature skin, thanks to the variety of its active ingredients (niacinamide, ginseng, squalane, etc.). It is this versatility that explains why it appeals to such a wide audience in the world of Kbeauty .
In short, if you're looking for Korean skincare that's gentle, authentic, and effective, this is the brand for you.
A Kbeauty gem
Choosing it means bridging the gap between tradition and innovation. Thanks to its hanbang -inspired formulas, elegant textures, and respect for sensitive skin, it offers a complete, sensory skincare experience.
Whether you're new to Korean skincare or already a Kbeauty fan, this brand offers you simple, effective products deeply rooted in history.
💬 Discover our Beauty of Joseon selection now and adopt a new routine, all about balance and gentleness.