Isntree: the Korean brand that combines efficiency, softness and transparency

In the burgeoning world of kbeauty , some brands stand out thanks to their authenticity and commitment. Isntree is one of those gems that combines minimalist formulations, high-quality ingredients, and genuine respect for the skin. If you're looking for effective, respectful skincare that's suitable for all skin types, this brand deserves your full attention.

In this article, we will explore the history and values of Isntree, understand why it appeals so much to fans of Korean skincare and zoom in on two of its flagship products that you can find directly in store:

• Isntree Hyaluronic Acid Watery Sun Gel SPF50+/PA++++
• Isntree Green Tea Fresh Toner

We will also see how to integrate these treatments into an effective beauty routine adapted to your needs.

The story of Isntree: a brand born from transparency

Created in South Korea, Isntree takes its name from the combination of three words:

• IS : for “Island”, symbol of purity and preserved nature
• N : for “Nature”
• Tree : the tree, symbol of growth and stability

Since its inception, it has been dedicated to offering safe, dermatologically tested products free from controversial ingredients, formulated with a maximum of natural active ingredients. All this at an affordable price, making it an ideal choice for those who want to get started with Korean skincare without breaking the bank.

The brand's philosophy is based on three pillars:

1. Safe Ingredients – No parabens, artificial colors, mineral oils, or harsh synthetic fragrances.
2. Effective formulas – Concentrated in active ingredients proven to be effective.
3. Complete transparency – Every ingredient is clearly explained, so consumers understand what they are applying to their skin.

Isntree's values in the kbeauty universe

Isntree stands out in kbeauty by its desire to remain faithful to its commitments:

• Respect for the skin : care designed to avoid irritation, even for sensitive skin.
• Scientific and natural approach : each ingredient is selected for its real benefits, not for marketing.
• Eco-responsible packaging : wherever possible, the brand reduces its unnecessary packaging.

Unlike some brands that rely on fleeting trends, this brand favors timeless formulations that meet the universal needs of the skin: hydration, sun protection, balance and soothing.

Focus on two essential products

1. Hyaluronic Acid Watery Sun Gel SPF50+/PA++++

Sun protection is the most important step in a skincare routine, and Isntree understands this. Its Hyaluronic Acid Watery Sun Gel is a global bestseller, acclaimed by kbeauty enthusiasts.

Why we love it:

• SPF50+/PA++++ : maximum protection against UVA and UVB rays.
• Light and watery texture : no greasy effect or white marks.
• 8 types of hyaluronic acid : deep hydration and prevention of dehydration due to the sun.
• Gentle formula : no artificial fragrance, no drying alcohol, suitable for sensitive skin.

For whom?

• Ideal for all skin types, even oily and sensitive, thanks to its fluid texture.
• Perfect for those who want to combine hydration and sun protection.

How to integrate it into your routine:

• Last step of your morning treatment, after moisturizer.
• Apply generously to the entire face and neck, then reapply every 2-3 hours in case of prolonged exposure.

2. Green Tea Fresh Toner

Green Tea Fresh Toner is a must-have for balancing, soothing, and refreshing skin. Formulated with 80% green tea extract from Jeju Island, it's packed with antioxidants to protect skin from free radicals.

Why we love it:

• Green tea rich in catechins : antioxidant and anti-inflammatory action.
• Centella asiatica and hyaluronic acid : soothing and hydrating.
• Light texture : absorbs quickly, without sticky residue.
• Regulates excess sebum : perfect for combination to oily skin.

For whom?

• Ideal for combination, oily or blemish-prone skin.
• Also suitable for sensitive skin looking for a soothing, non-irritating toner.

How to integrate it into your routine:

• After cleansing, pour a few drops into the palm and gently pat onto the skin.
• Can be used morning and evening.

How to integrate Isntree into a complete skincare routine

If you're new to kbeauty , their products are a great place to start. Here's an example of a simple and effective routine:

1. Double cleansing (cleansing oil + gentle cleanser)
2. Toner – Green Tea Fresh Toner to balance the skin.
3. Serum – Hydrating, soothing or anti-aging depending on your needs.
4. Moisturizer adapted to your skin type.
5. Sun protection – Hyaluronic Acid Watery Sun Gel every morning.

Tip : To maximize the benefits, apply your toner in thin layers (“7 skin method”) if your skin is dehydrated.

Why she's so attractive in kbeauty

More than just a brand, Isntree is a guarantee of trust . Consumers appreciate:

• Consistency between the brand's message and the reality of the formulations.
• Unbeatable value for money .
• Compatibility with all routines , even minimalist ones.

Customer reviews are unanimous: Isntree offers visible effectiveness without damaging the skin.

Find these products and others directly on beautylau.fr and, if you're unsure about your choice, take advantage of our online skincare quiz to discover the ideal routine for your skin.