Korean Brands Under the Microscope

Shiseido Fino: the cult mask for repaired and s...
In the world of hair care, some products become true legends. This is the case with Shiseido's Fino Premium Touch Hair Mask , a Japanese hair mask that has won...
Shiseido Fino: the cult mask for repaired and s...
In the world of hair care, some products become true legends. This is the case with Shiseido's Fino Premium Touch Hair Mask , a Japanese hair mask that has won...

Laneige: The elegance of hydration in Korean sk...
In the refined world of Korean skincare, certain brands have established themselves as absolute benchmarks. Among them, Laneige stands out. Founded in 1994 by the Amorepacific group, the brand embodies...
Laneige: The elegance of hydration in Korean sk...
In the refined world of Korean skincare, certain brands have established themselves as absolute benchmarks. Among them, Laneige stands out. Founded in 1994 by the Amorepacific group, the brand embodies...

Skin1004: The rise of a clean and innovative Ko...
In the ever-evolving world of kbeauty, certain brands stand out for their authenticity, ethics, and impeccable formula quality. Skin1004 is one of those brands that has quickly established itself thanks...
Skin1004: The rise of a clean and innovative Ko...
In the ever-evolving world of kbeauty, certain brands stand out for their authenticity, ethics, and impeccable formula quality. Skin1004 is one of those brands that has quickly established itself thanks...

Medicube: Korean dermatological expertise at th...
In the world of Korean skincare , some brands manage to stand out thanks to a rigorous scientific approach. This is the case of Medicube , a brand born from...
Medicube: Korean dermatological expertise at th...
In the world of Korean skincare , some brands manage to stand out thanks to a rigorous scientific approach. This is the case of Medicube , a brand born from...

Cosrx: the Korean brand revolutionizing minimal...
In the burgeoning world of Korean skincare , some brands stand out thanks to their innovative vision, cutting-edge formulations, and total transparency with consumers. Cosrx is one of these pioneers...
Cosrx: the Korean brand revolutionizing minimal...
In the burgeoning world of Korean skincare , some brands stand out thanks to their innovative vision, cutting-edge formulations, and total transparency with consumers. Cosrx is one of these pioneers...

Beauty of Joseon: the perfect alliance between ...
A brand that draws on the history of Korean skincare Beauty of Joseon is a leading Korean skincare brand, boasting a unique approach that blends tradition and modernity. Inspired by...
Beauty of Joseon: the perfect alliance between ...
A brand that draws on the history of Korean skincare Beauty of Joseon is a leading Korean skincare brand, boasting a unique approach that blends tradition and modernity. Inspired by...