K-Beauty Culture & Trends

The 5 perfect Korean brands for winter: comfort...

When temperatures plummet, our skin sounds the alarm: tightness, redness, dry patches, loss of radiance… Winter puts our skin barrier to the test. Fortunately, K-beauty is full of skincare products...

The 5 perfect Korean brands for winter: comfort...

When temperatures plummet, our skin sounds the alarm: tightness, redness, dry patches, loss of radiance… Winter puts our skin barrier to the test. Fortunately, K-beauty is full of skincare products...

Kbeauty on the international stage: how it conq...

For the past decade, Kbeauty – short for Korean beauty – has established itself as a true global phenomenon. Starting in a local market centered on South Korea, it has...

Kbeauty on the international stage: how it conq...

For the past decade, Kbeauty – short for Korean beauty – has established itself as a true global phenomenon. Starting in a local market centered on South Korea, it has...

Kbeauty for Men: Why Do Korean Men Love Skincare?

Long perceived as a women's domain, k-beauty has successfully overturned the codes of global cosmetics. In South Korea, men now devote as much time—and sometimes more—than women to their skincare...

Kbeauty for Men: Why Do Korean Men Love Skincare?

Long perceived as a women's domain, k-beauty has successfully overturned the codes of global cosmetics. In South Korea, men now devote as much time—and sometimes more—than women to their skincare...

Le packaging en kbeauty : quand le design rend les soins encore plus désirables

Kbeauty packaging: when design makes skincare e...

When we think of kbeauty , we immediately imagine innovative formulas, key natural ingredients like Centella Asiatica, ginseng, or green tea, and meticulous multi-step routines. But another, often underestimated factor...

Kbeauty packaging: when design makes skincare e...

When we think of kbeauty , we immediately imagine innovative formulas, key natural ingredients like Centella Asiatica, ginseng, or green tea, and meticulous multi-step routines. But another, often underestimated factor...

Pourquoi la kbeauty séduit autant les générations Z et Millennial ?

Why does kbeauty appeal so much to Generation Z...

Over the past decade, kbeauty (Korean cosmetics) has become much more than a niche phenomenon. It has now established itself worldwide, from the United States to Europe, as a benchmark...

Why does kbeauty appeal so much to Generation Z...

Over the past decade, kbeauty (Korean cosmetics) has become much more than a niche phenomenon. It has now established itself worldwide, from the United States to Europe, as a benchmark...

Les rituels ancestraux coréens dans la kbeauty

Korean ancestral rituals in kbeauty

Kbeauty has established itself as a global benchmark in skincare, thanks to its gentle, innovative, and holistic approach. Yet, behind the modern formulas and sophisticated packaging, Korean cosmetics draws its...

Korean ancestral rituals in kbeauty

Kbeauty has established itself as a global benchmark in skincare, thanks to its gentle, innovative, and holistic approach. Yet, behind the modern formulas and sophisticated packaging, Korean cosmetics draws its...