K-Beauty Culture & Trends

Les 5 rituels beauté coréens les plus surprenants

The 5 Most Surprising Korean Beauty Rituals

Kbeauty continues to fascinate the world. Behind its meticulous routines, innovative ingredients, and elegant packaging, it also hides a multitude of rituals that can be surprising for those unfamiliar with...

The 5 Most Surprising Korean Beauty Rituals

Kbeauty continues to fascinate the world. Behind its meticulous routines, innovative ingredients, and elegant packaging, it also hides a multitude of rituals that can be surprising for those unfamiliar with...

La beauté coréenne à l’international : comment les marques s’adaptent aux marchés occidentaux ?

Korean Beauty Goes Global: How Are Brands Adapt...

Kbeauty has experienced a meteoric rise in Western markets. What was originally a niche reserved for skincare enthusiasts from Asia is now a major trend in global skincare . But...

Korean Beauty Goes Global: How Are Brands Adapt...

Kbeauty has experienced a meteoric rise in Western markets. What was originally a niche reserved for skincare enthusiasts from Asia is now a major trend in global skincare . But...

La kbeauty au naturel : le retour des ingrédients bruts en Corée - Beautylau

Natural kbeauty: the return of raw ingredients ...

In a world increasingly aware of the impact of consumption on health and the environment, kbeauty is also following an important turning point: the return to raw and natural ingredients...

Natural kbeauty: the return of raw ingredients ...

In a world increasingly aware of the impact of consumption on health and the environment, kbeauty is also following an important turning point: the return to raw and natural ingredients...

The rise of clean beauty in Korea: towards a mo...

For several years, the clean beauty wave has been gaining ground in the Korean skincare world, marking a decisive turning point in product formulation, brand communication, and consumer expectations. Known...

The rise of clean beauty in Korea: towards a mo...

For several years, the clean beauty wave has been gaining ground in the Korean skincare world, marking a decisive turning point in product formulation, brand communication, and consumer expectations. Known...

Top 5 Best Korean Brands You Absolutely Must-See

The world of kbeauty has revolutionized skincare routines worldwide. By focusing on innovation, gentleness, and consistency, Korean cosmetics are attracting more and more fans, looking for visible results that are...

Top 5 Best Korean Brands You Absolutely Must-See

The world of kbeauty has revolutionized skincare routines worldwide. By focusing on innovation, gentleness, and consistency, Korean cosmetics are attracting more and more fans, looking for visible results that are...

What do “chok chok,” “glass skin,” or “honey sk...

K-beauty fans have likely come across these iconic phrases in an Instagram post or YouTube video: chok chok , glass skin , honey skin . While these terms may sound...

What do “chok chok,” “glass skin,” or “honey sk...

K-beauty fans have likely come across these iconic phrases in an Instagram post or YouTube video: chok chok , glass skin , honey skin . While these terms may sound...